Mission & Vision

It is extremely important for us that the website is secure. Payments are never accepted on our servers even though they are solidly protected, leaving the payment process to certified internationally recognized payment terminals which are extremely secure and trusted world-wide. Payment information such as card number or CCV are never transmitted nor stored on our servers.

Only one person has the credentials to log in to the admin panel. On top of an extensive firewall, we also serve even the most standard pages of our site in SSL-encrypted pages. On top of that the web administrator also regularly downloads a full copy of the website to be tested extensively with an anti-virus program.

At Antwerp Or we believe that the jewelry business is out of date. It is behind on the potential of current technologies and modern trends. We believe that we need to modernize our company along with the times. It is for this reason that we have created our unique ring builder, which is only the beginning of a course we are setting for other builders.

Further future advancements include the potential for users to manipulate the look and feel of their rings much more than currently, with plans equally important to create builders for pendants, bracelets and earrings. We believe the user should have more options for customizing his jewelry every year. A working formula for a modern company does not mean finding something that works and sticking with it, but perfecting the model more and more as time goes by.

We understand perfectly well how important customer satisfaction is and strive greatly for it. A good business must have happy clientele, not only for morale, but also because they spread on the word to others. The best advertisement is a friend telling a friend about something, and that is what we strive for.

We have many return clients in our physical shop, and are proud of that. With this site’s launch in September 2015 comes the following promise: we will try just as hard to please you in our new online shop as we have for so long in our showroom. We would love to answer any questions you might have regarding items on our website or anything else that is related to gold and diamonds. Click here to get in touch with us.


At Antwerp Or we are against high prices. As explained on the main page, some famous brands sell popular jewel models that they didn’t even design themselves for easily 3x the price we do, often even 5x or higher. It is against our company philosophy to do this even if we could, because we believe in honor and integrity.

Every item you may find on this website is sold with very low profit margins, and that will never change. Even the expensive items may have an expensive total price, but let us promise you our profit margins are very low for all of our items, but the more expensive items have even lower profit margins.


We aim greatly to have as many items in our inventory which are diverse in appearance and color. Considering our selective picking process, a vast majority of fine jewels is considered “not fine enough”. Our niche is 18k gold jewels set with diamonds. This is because we believe these are the most exclusive and fancy jewelry types.

Especially for our online selection we try to find the most ravishing pieces. It is frequent for merchants and jewellers to come to our shop to find products they sell onwards. We will be adding many more products to our inventory with even much more diversity in shapes and sizes.